Dallas-based Prism Hotels & Resorts, a premier full service hotel investment management and advisory company, in partnership with the property’s owner and asset manager, Los Angeles-based Stratford Hospitality announced today that it has assumed management of the Sheraton Dallas Fort Worth Airport Hotel. Steve Van, president of Prism Hotels & Resorts and Jan Erik Redrupp, principal of Stratford Hospitality made the announcement.
Together, both groups announced that more than $7 million has been committed to renovating the 303-room hotel that will largely impact the hotel’s grand three-story atrium, guest rooms, lobby, dining facilities and pool area, with work beginning in June. These renovations are in addition to the more than $1 million that has already been invested in upgrading the hotel’s Wi-Fi and state-of-the-art Internet system and new luxury bedding.
“The Sheraton Dallas Fort Worth Airport Hotel is a solid and well-maintained property with a long track record of guest satisfaction,” said Mark Van Amerongen, Prism’s senior vice president of operations. “Our goal, with the extensive and high-impact renovation we have outlined, is to take this hotel from a great local stay to an award-winning Sheraton hotel, nationally recognized within the prestigious Starwood brand family.”
Van Amerongen continued, “As a Dallas-based company, we have unprecedented knowledge about this market and access to some of the top area talent. We are looking forward to charting this hotel’s future with its employees, the strength of our relationship with Stratford Hospitality, the strong commitment we have from the Sheraton brand, and our proven management expertise.”
Hotel guests along with the local community are invited to participate in the renovation process by entering their ideas for potential names for the presidential suite. Now through Aug. 31, guests are encouraged to submit their suggestion for a name along with their story behind it. Whether based on a unique element of the hotel, a little known historical fact about Fort Worth, or a Dallas icon—the sky’s the limit.
The winner will be chosen by a panel of judges and will receive 40,000 Starwood Preferred Guest (SPG) Starpoints—which is the equivalent of a three night stay at the company’s category four properties or two nights at most category six properties, as well as their name and story featured on a plaque at the hotel. Brands within each category are listed on the Starwood Preferred Guest website at spg.com.
“Starwood and its recognized family of brands represent unmatched quality and experience. We are proud to be a part of the revitalization of this great hotel, which will position it as a standard within Starwood’s portfolio for years to come,” said Redrupp.